Ad Age Small Agency OTY and Colle McVoy's hot streak | Presented by Tatari

Breaking And Entering Live Show July 23 | Presented by Tatari

Exclusive Data Partner: Tracksuit

The last show of the week has wrapped up! We hope everyone is having a good Thursday and getting ready to head into the weekend. But, before you do, make sure to check out today’s episode if you missed it live.

We kicked off the show by taking a look at Conscious Minds Small Agency of the Year win, as well as some good dance moves from their crew.

Then, we hopped into the World Famous 2 Minute Drill where we broke down Zevia’s campaign with Cardi B, General Mills’s corporate archivist job (the dream ad nerd position), and Taco Bells $1 Lettuce-free Enchirito.

BUT, in the middle of all this, Ellie decided to call for a MANDATORY HYDRATION BREAK! We looked at some statistics from Tracksuit, exclusive data partner of the show, that revealed some shocking consumer sentiment towards Powerade and their sponsorship during World Cup Hydration Breaks.

After that, Antoni returned for Breaking and Ant In the Ring. He broke down Role Model’s recent collab with Salt and Stone that called out the singer for allegedly not smelling to great. Antoni dove into why this was a great move, as well as touched on some great CPG trends, and gave Jack some dating advice.

Louis Piereck, Global Head of Brand at Dove Men was next to walk us through their new “Yes. Men Cry” campaign that highlighted men’s emotions in a unique, World Cup inspired manner. We also spoke about his 23+ year career at Unilever and how he’s helped shaped brand campaigns, and brought home a couple awards.

Finally, the boys got Lazy and talked to John Doyle, CSO at DonerColle Partners, about their work for La-Z-boy, the merge between Doner and Colle McVoy, and how the agencies will continue to operate moving forward.

This was an insight packed episode and absolutely worth a watch. Thanks for tuning in as always and we will see you next week on Tuesday at 11 AM ET.