AI "PIMPS" ARE MONETIZING FAKE WOMEN CREATORS

BREAKING AND ENTERING LIVE SHOW | JULY 16

We kicked off today’s show with a new segment, Red Light Green Light. Jack and Geno each picked a marketing trend they liked, and one they think needs to stop.

After that we got into the WORLD FAMOUS 2 MINUTE DRILL where we talked about Publicis continuing to trend upward, AI search leading to a 40% decline in ad supply, the Uber Tissue Truck, MLS dropping their biggest campaign ever, and a new Mirimar Bert Kreischer ad.

Then, we were joined by Antoni Porowski, Actor and Author best known for his work on Queer Eye. He gives a unique perspective into brand and creator collaborations and talks about how the best campaigns are done.

After that, we had an extremely insightful look into the ever-changing social landscape. Rachel Lowenstein, Creator & Cultural Strategist, broke down a scary trend of AI women, created by men, that are striking brand deals. As well, she talked about how strategists and brands need to look at AI usage, and where to get inspiration.

Finally, Roku City made it’s way to the B&E office as Damon Van Deusen, VP Global Brand & Creative at Roku, broke down their new campaign all about the little city that lives inside your TV.

This was a content packed episode and a wonderful watch to end off your week! We are linking the 20 minute cutdown above, but if you want to watch any of the interviews or segments in full, you can watch the full broadcast linked here.

As always, thanks for tuning in and we will see you next Tuesday live at 11 AM ET on YouTube, LinkedIn, or X.