Liberty Biberty, New York Nico, and AE X Yamal | Presented by Tatari

Breaking And Entering Live Show July 22

Presented by Tatari

Exclusive Data Partner: Tracksuit

Jack and Geno kicked off the show with Red Light Green Light, the segment where they break down the In’s and Out’s of the industry. Jack gave Substack the green light with their new AI features. His red light was the Miami Heat social media team who may have accidentally leaked Lebron’s team choice, or at least pissed off a lot of fans.

Geno’s green light was IMAX advertising. With the recent buzz around IMAX movies, Geno says he wants to see more advertising from IMAX as a company. His red light was AI job interviews. We took a look a r/advertising, where an in-house Creative Director interview turned into an uncomfortable chat with A.I.

Then we got into the World Famous 2 Minute Drill. Today we talked about Omnicom retaining Uber, a new CMO at Behr, American Eagle and Lamine Yamal’s back to school campaign, a wonderfully done skin cancer campaign from Ireland, and FOX’s new provocative spot.

Jenna Lebel, CMO of Liberty Mutual kicked off our guest segments to breakdown their brand new mascot Biberty, who looks a little bit like Geno? Anyway, Jenna broke down the strategy behind the move, how it will operate in their current mascot ecosystem, and the future of Liberty Mutual’s mascots.

Then, we were joined by friend of the program Nick Heller, who is better known as New York Nico. He recently dropped a 25 part social series with Airbnb starring the legend Matty Matheson. We dove into the relationships between brand and creator, and the mindset it takes to create a successful branded social series.

Finally, Kasia Canning and Estefanio Holtz, two ECDs at Special NY finished off the show and broke down the brand new Hanes campaign, Get Comfortable. The launch is a provocative approach to modernizing Hanes existing brand identity.

If you missed the show, check it out above. We are live tomorrow at 11 AM ET to finish off the week! Watch live on our YouTube, LinkedIn, or X! And have a great rest of your week.