LIV Golf Lawsuit and Emmy Nominated Director | Presented by Tatari

Breaking And Entering Live Show | August 20th

Presented by Tatari

Supported by Tracksuit

Supported by Iab Creator Fronts

Happy Thursday! The week is almost finished, and the boys are prepping for the Big B&E TikTok Rizz Party (Not sponsored)

We had a GIGA STREAM today.

We kicked it off with Jared Kleinstein, Founder at Fresh Tape Media. His agency is suing LIV Golf for $1.2 million dollars. Jared’s company worked on a massive media day event for LIV was not properly paid and are seeking compensation. This was an extremely interesting conversation not only around LIV, and their current operations, but how client brand relationships operate, and what happens when things don’t go as planned.

Then, friend of the program Antoni Porowski returned for Breaking and Ant in The Ring. Antoni focused on the new Alix Earl’s new collab with Dunkin Donuts, “Alix’s Eare-Y-Riser”. We dove into the somewhat recent trend of celebrity curated orders and how they stack up against each other. Antoni also touched on Liquid Death, and how their branding, as well as the product is killing the game right now.

Thanks to Jack’s mom, we were able to get Matthew Berk, Head of Marketing at Playground Productions. Remember that game from back in the day Backyard Baseball? Well, they are back, and we sat down with Matthew to talk all about the rollout and where they see the series going.

LEGEND Mark Molloy was next. He is the 2x Emmy nominated director (just from this year) and is behind the spots “Backyard Legends” from Adidas and “Critter Carols” from Apple. We broke down his creative process, how he brings ideas to life, working with actors and non-actors, and his new found love of puppetry.

Finally, Devin Goudey, Team Lead Agency Partnerships at the ever goated Tatari wrapped up this week. While we cover so much social, TV still holds such a massive role in the media landscape. Devin gave us the insights on how brands and agencies can break into the TV space and the surprisingly impressive returns you get that you simply don’t when you show up on the feed.

Thanks so much for another awesome week! And to those who are coming to the party, we will see you tomorrow night! Have a great rest of your day, and we will see you Tuesday at 12 PM ET!