TBWA\ Rebrand and RG3 Goes Back To School | Presented by Tatari

Breaking and Entering Live Show | August 5th

Presented by: Tatari

Exclusive Data Partner: Tracksuit

We started the show today by taking a look at a new Spotify feature that is threatening podcast creators on the platform. Their new “Skip Ahead” tool is aimed to allow viewers to easily skip ad reads during podcasts uploaded to the platform.

Then, during the 2 Minute Drill, we went over Pinterest, who dominated Q2. They have backed up their fantastic creative work with a successful 18% increase in revenue growth. Rob Baiocco, CCO at The Bam Connection, broke down how he applies Martial Arts lessons within advertising. Old Navy dropped a new spot with Cardi B. And, Coca-Cola releases a new global campaign aimed to get Gen Z and millenials to log off for meal time.

Greenscreenception is back and this time we have Geno, in front of Jack, in front of Kyle Cooke’s Yahoo spot. Not much to say, you just have to see the chaos for yourself.

Speaking of Yahoo, we were joined by Kemma Kefalas, Head of Creative Lab at Yahoo. They are working with Robert Griffin III for their College Fantasy Football Campaign. We watched the spot that takes the star QB “back to school”.

After that, Max Reisinger, the young CEO at Creator Camp joined the show to talk about their new Agency, Camp Studios. This interview is one to watch. It represents a shift in not only the industry, but in the sentiment of creative culture in general.

Finally, Bruno Regalo, Global Chief Design Officer at TBWA\ came to breakdown the massive rebrand. Following the industry wide theme of “humanity first”, TBWA\ leans into the human element in the age of AI.

If you missed the show watch the full broadcast above! We will see you live at 12 PM ET tomorrow. Plus, be on the lookout for some fun streams next week. Hint: We won’t be in NYC!