what's good
Good advertising campaigns and news you need to know
I dissected the social strategy behind Niles the Crocodile, Crocs' new brand mascot. The new account has 26.1k followers in its first 5 weeks. Also spoke with the Crocs marketing team to hear more on the strategy and why it's working.
"Love the Sound. Feel the System." Sonos' new campaign is badass. I got to ask the brands' Global Head of Creatives about making a campaign that gives a brand actual staying power.
The QuikTrip "Home Bun Race" at Kansas City Royals games is the best thing in marketing right now. I asked Co-CCO of Laughlin Constable, Pat Laughlin, about how is agency came up with the idea.
I talked to one of the creatives at Mother that came up with the idea for IKEA to make a "mod" for the video game Skyrim. Spoiler: it has millions of organic views in 24 hours
Welcome to the current future #1 source of the most important stories in advertising. Spoiler: it's all about the work.
Breaking and Entering Live Show | September 3rd
Plus New work for Uber Teens from Mother and the LEGEND Linda Boff
Breaking and Entering Live Show | August 26th
PSL SEASON IS BACK!!! GO GRAB YOUR LATTES
Last show of the week!
Don't actually send them, or us, your pee please.
Checking out from Workinprogress!
