what's good, by Breaking & Entering

You Have Cat to Be Kitten Me Right Meow

I interviewed Nick Heller, aka New York Nico, about directing and starring in a video where Ben Stiller is dressed as a cat to promote Stiller's Soda now being available at Katz's Deli

Jack Westerkamp

Sep 21, 2026

The Sisterhood of the Traveling Khakis

Dockers gets the biggest name in Khakis to be their new Brand Ambassador. I asked for analysis and reactions about the campaign from Tara Lawall, a Chief Creative Officer and Emmy-nominated writer, and then I also asked my dad, who is squarely in the target audience for this.

Jack Westerkamp

Sep 18, 2026

The new brand mascot playbook has arrived

I dissected the social strategy behind Niles the Crocodile, Crocs' new brand mascot. The new account has 26.1k followers in its first 5 weeks. Also spoke with the Crocs marketing team to hear more on the strategy and why it's working.

Jack Westerkamp

Sep 16, 2026

The Bureau of Psychoacoustic Messaging

"Love the Sound. Feel the System." Sonos' new campaign is badass. I got to ask the brands' Global Head of Creatives about making a campaign that gives a brand actual staying power.

Jack Westerkamp

Sep 14, 2026

"Frankly, this is what culture needs right now"

The QuikTrip "Home Bun Race" at Kansas City Royals games is the best thing in marketing right now. I asked Co-CCO of Laughlin Constable, Pat Laughlin, about how is agency came up with the idea.

Jack Westerkamp

Sep 11, 2026

IKEA goes mega viral through a video game collab

I talked to one of the creatives at Mother that came up with the idea for IKEA to make a "mod" for the video game Skyrim. Spoiler: it has millions of organic views in 24 hours

Jack Westerkamp