60 seconds of ad news today

MOUNTAIN DEW ALERT! Mountain Dew is teaming up with country superstar Cole Swindell for the ultimate July 4th weekend at Lake of the Ozarks, where the Thirst Guards will be cruising around delivering ice cold refreshments to rescue empty coolers, plus dropping exclusive Mountain Dew x Pit Viper collaboration sunglasses that'll be available on TikTok Shop July 16.

• Bacardi Agency Swap — was with BBDO since 2015

  • BBH wins Bacardi

  • Mother wins Bombay

  • NCA London wins St. Germaine

• Cannes Fallout Craziness Alert

  • Ad Age has a nice breakdown here (Ad Age)

    • But pretty much everyone is getting called out for allegedly faulty submissions and Cannes has introduced new safeguards.

• Coors Light Cold Tux

  • Self explanatory, great idea IMO (I have multiple weddings this summer. Also shoutout Men’s Wearhouse)

• LG launches Radio Optimism

  • Fun 24/7 AI radio station launched by LG and TBWA\Chiat\Day NY