ACLU x Bruce Springsteen Ahead of Trump v. Barbara, Tombras BREAKING NEWS, and More...

Hear about it in The B&E Show today :-)

March 25, 2026

Whatzzzzgoooderrrrybody!


Today's Top Story: WPP's New Business Approach

We kicked things off with Breaking & Entering's WORLD FAMOUS TWO MINUTE DRILL™.
The ACLU dropped a campaign, using Bruce Springsteen's "Born in the U.S.A." just one week before Trump v. Barbara, challenging President Trump's executive order aimed at ending or restricting birthright citizenship. Filed by the ACLU of New Hampshire and others, the lawsuit argues that the 14th Amendment guarantees citizenship to all children born on U.S. soil, regardless of parents' immigration status.
The US Army is launching an RFI for its $4 billion (with a B) account, which is currently with Omincom. The account was originally with DDB Chicago since 2018, before the agency was folded into TBWA after Omnicom acquired IPG. The official review process is slated to begin in late spring 2027.
72andSunny wins Indeed. Battle of the networking sites. LinkedIn recently launched a campaign with McCann. S/o Jessica Jensen.
Omnicom launches an audit with The Trade Desk. This comes after Publicis's audit of The Trade Desk. There's been some beef coming to light. Will it get cooked well-done or remain medium-rare?
Jack went to Yahoo NewFronts last night, and Leon Bridges performed at the event. Exclusive information is that someone there own Cardi B tickets.


Next up, B&E discussed the latest Zoom campaign, "Take Back Lunch," with Whitney Magnuson, Zoom's Head of Brand Strategy & Activation. They're launching this campaign to remind people to take a lunch. Especially with AI optimizations that are marketed to only help the leaders, Zoom is reminding us that AI is supposed to give us more time throughout the day – so, take that extra time. Get that slop bowl, corporate final boss. Get that 24Karat Matcha Labubu Dubai Chocolate Latte. Something like that... Zoom is hosting a pop up called "Hard Stop Burger Shop," in an attempt to restore balance to the workday.


Do... Do... Do we know who's coming up next? Dooley!!!!! We spoke with President of Tombras, Dooley Tombras, about their recent win. This was BREAKING NEWS btw: Tombras wins Regions Bank. For the agency, it's a huge win, and proof that what they're doing is working. Tombras recently acquired Opinionated in Portland, OR (soon to be renamed Tombras West). Tombras was also #20 on Fast Company's Top 20 Most Innovative Marketing Companies


Content Creator Garrett Thomas joined the show! Garrett just started a creator marketing business, like an Uber for brand partnerships. It's the vessel from point A to point B. He is starting a company called BizMeet Creator. His goal is to connect creators with the companies, to make the best matches for influencer partnerships. He's a very exciting person! And his energy was contagious. Thanks for coming on and chatting with us G Man.


Over a 25-year career, motherhood will cost a woman more than $271,000 in lost earnings. Jess Watts, Chief Strategy Officer of DNA&STONE, entered Ellie's Room (hosted by our very own, charismatic, Irish-blooded, and East Village-living Ellie McCarron) to discuss this persisting gender pay gap. "We need to talk about our salaries more."


We closed out this show with some shenanigans (as per usual), chopping it up, talking shop. Geno broke a record for the longest Millennial Pause by a Gen Zer. That's all folks. See ya next time ya party animals. Looking at you, JR.