Adidas' Instant Classic World Cup Ad, B&E's First Voicemail Segment & Building a Better Portfolio

Adidas just dropped "Backyard Legends" — a five-minute World Cup film and it is an instant classic. Timothée Chalamet assembles a team of football legends to challenge an undefeated local street crew. The cast: Messi, Bad Bunny, Lamine Yamal, Jude Bellingham, Trinity Rodman, and a CGI de-aged Beckham, Zidane, and Del Piero brought back to their 90s selves. The opening line from Chalamet to Bad Bunny is already circulating everywhere: "What do I know about soccer? Nothing. I know about football, Benito. Football." Made by LOLA USA — the brand new Omnicom agency just formed from adam&eveDDB New York and 180 US — and directed by Mark Molloy. Five minutes. Watch the whole thing.

In the WORLD FAMOUS TWO MINUTE DRILL: Maury Povich is back with a TV reboot — and AI is being used to determine the paternity results. Lay's built an epic watch party activation for the World Cup. Keystone Light made the Kapple — an apple beer — and it is real. Panera dropped a "Call Your Mom" campaign. And Ciara Miller is the face of Old Navy's summer.

Then — B&E's first-ever voicemail segment. We asked the industry to call in with their best ideas and pitches. Senior Strategist Chirag Khushalani called in from Dubai. Ideas on the table: a LinkedIn pitch, a Harry's idea, and a strong case for more blimps. We're playing the voicemails live.

Then Aisha Hakim, freelance Creative Director, and Ryan Durr, Executive Creative Director at Golin, join us. For the past couple of years they've been interviewing 25-plus CCOs, creative directors, and recruiters — including Jeff Kling, Colleen DeCourcy, Craig Allen, and Oriel Davis-Lyons — to build the most comprehensive guide the industry has ever seen on how to build a stronger creative portfolio. The book goes beyond the work. It's called "Beyond The Work." We talk about what the industry's best actually want to see.

Michael Osbourn, Head of Strategy at Special NY, joined the Show to discuss his new position. "Now more than ever is a time for indie agencies." He spoke on his role at Special and his plans for the future.

Last! We had Alastair Merry on the show, live from CANADA! Talking about Flower Shop’s new creative partnership with SeatGeek.