Crunch Fitness Vapes, Ogilvy x Dove "The Beauty Machine," Business Insider B2B Social Strat, & More

It's April Fools! Jack Westerkamp and Geno Schellenberger got married. Ellie McCarron stormed the stage. Ross Yenerich went on a cousin's walk by himself during the middle of the stream. Jack Williamson skipped leg day. And Quincy Marks made a lot of noise.

We kicked things off on this day with the WORLD FAMOUS TWO MINUTE DRILL.

TikTok Rizz Parties are out. YouTube Rizz Parties are in. We covered what Gen A is up to at their dances, surprised to see they’re socializing IRL. The kids are gonna be just fine. TikTok, YouTube

We discussed the latest KitKat updates regarding the heist of hundreds of thousands of their chocolate bars. We thought it was a stunt. It’s starting to look less and less like a stunt, and more and more like reality… Only time will tell. There are still skeptics. We’re still trying to get to the bottom of it. Nestlé

We looked over digital_chadvertising’s March Chadness bracket. The platforms vs. the brands vs. the agencies vs. the publishers.

Then we talked about the greatest of April Fools advertising. Geno found some stones from Parting Stone. Nudd posted a banger on LinkedIn. And Rachel Karten had an awesome tweet about CRUNCH candy bars. Tim Nudd, Parting Stone, Rachel Karten

First on the show was Tameka Bazile. She is a Social Media Strategist and Influencer at Business Insider. We talked about social content in the B2B world, what brands are doing it right, and where B2B social strategies are shifting in the next year. We also got into some nitty gritty about the harm and impact of social media on the younger generations. There was a lawsuit filed against Meta and YouTube – claiming both platforms were causing harm as addictive social media platforms. Thx for coming on, Tameka. Tameka Bazile 🟢, Business Insider

What do protein vapes, the chiropractor, and crispy chicken tenders all have in common? CRUNCH! Crunch Fitness just released a “protein-infused vape” this April Fools.Chad Waetzig, CMO of Crunch Fitness, came on the show, vape-in-hand, and blew some FAT CLOUDS on stream. Chad, thanks for joining the show. Thanks for taking us through the history of the company, the cool history of the Polk Street location in San Francisco, and other April Fools-related marketing Crunch has gotten into. Chad Waetzig, Crunch Fitness

Last, and certainly not least… THE BEAUTY MACHINE! Dove, backed by Ogilvy, launched “The Beauty Machine” to fight the sea of sameness beauty standards. They launched this in Waterloo, and are dropping a second location in Germany soon. Directly, they’re taking on the algorithm. Two creatives from Ogilvy joined us, Claire Golladay and Olivia Simone, to talk about the latest launch. Twenty-two years in, Dove and Ogilvy still amaze us with their tight-knit partnership and creative executions. Geno, on the record, stated he thinks “Real Beauty” is the best brand platform of the 21st Century. Claire Golladay, Olivia Simone, Ogilvy, Dove, Unilever, Liz Taylor

Even in the April Fools episode, a lot of this episode was rooted in serious discoveries. A common thread seems to be doomscrolling, fighting algorithms, and overall digital safety. Thanks for tuning in, y’all. See ya tmrw.