Global CEO of Ogilvy, The Guardian's GOAT Ad Turns 40, AB InBev Makes Cannes History & TikTok's Global ECD Exits

The Guardian just remade one of the greatest ads ever made. The original 1986 "Points of View" spot — known as "Skinhead" — was created by BMP DDB and directed by Paul Weiland. It shows a skinhead rushing toward a behatted gentleman, appearing to wrestle his briefcase away, until the wider frame reveals he was pushing him out of the path of a falling pile of bricks. "But it's only when you get the full picture you can understand what's going on." Voted seventh best ad ever by The Drum. Forty years later, Lucky Generals brought it back — same director Paul Weiland, same actress Kathy Burke — now reframed in the context of misinformation and fake news. It is worth your full attention.

In the WORLD FAMOUS TWO MINUTE DRILL: AB InBev just became the first company in Cannes Lions history to win Creative Marketer of the Year three times — 2022, 2023, and 2026. They won 37 Lions at last year's festival. The Global Effie Index named them the world's most effective marketer for the fourth year in a row. Marcel Marcondes is doing something that nobody else has been able to replicate. Norm de Greve is departing as Chief Growth Officer of GM. Old Navy appointed Michael Francis as Chief Customer Officer as part of its ongoing brand turnaround. TikTok's Global ECD Tom Skinner is departing after six years building creative culture at the platform. And O Boticário just released "Departures" — a Mother's Day film from AlmapBBDO about a mother saying goodbye to her child at every stage of life, from baby to the day he leaves home, set to Damien Rice's "The Blower's Daughter." 64% of conversations about empty nest contain elements of sadness and loneliness. This film reframes all of it. Watch it. We'll wait.

Then Miranda Shanahan joins us live. Her TikTok theory on the masculine-ification of marketing crossed 1.2 million views — she argues that job titles like "growth engineer" and "UGC engineer" are rebranding traditional marketing roles with male-coded technical language to make them feel more legitimate. Fast Company picked it up. The industry is still talking. She breaks it all down live.

Caroline Ingeborn, COO and Head of Marketing at Luma, joins to talk about AI's place in creativity. Their creative brief challenge has pulled in respected industry names and reignited creative energy across adland. She believes AI should accelerate creative taste — not replace it.

Fresh off Adweek's Creative 100: Joey Johnson and Shelby Tamura of Mother LA join us to talk about Sonic's "Sip to That" — a celebration of small wins built around Sonic Refreshers, featuring comedians playing themselves in funny, relatable moments. They'll walk us through the work and share what's actually working in their creative process right now.

And to close: Ogilvy's major sports marketing power play. Ogilvy officially invested in Article 41 and named co-founder Vickie Segar as its first-ever global chief sports and entertainment officer. Vickie joins us alongside Laurent Ezekiel, Global CEO of Ogilvy. We're asking why Ogilvy is betting this heavily on sports, creator culture, and athlete-led influence — and what they see in where fandom is heading.