Kanye's Festival Fallout, Mr Doodle's Mayo Sketches, WNBA 30-Year Anniversary Campaign, The Truth about Spec Work, Coca-Cola's Hilltop, & More

NASA's Artemis launched this week and brands were ready. Apple got the Shot on iPhone moment. Nutella somehow also made it into the frame. A great day for opportunistic marketing.

In the WORLD FAMOUS TWO MINUTE DRILL: LinkedIn reportedly tried to buy beehiiv. MrBeast pulled 1.66 million concurrent viewers on YouTube for a $1M streamer finale – YourRAGE walked away with the bag. Instagram is launching its own version of TikTok Shop. Coca-Cola revived the legendary 1971 "Hilltop" ad for America's 250th birthday. McDonald's CEO Chris Kempczinski sat down with the WSJ to respond to the viral Big Arch bite – his Instagram is up 30% since. And Pepsi and Diageo both pulled out of London's Wireless Festival the minute Kanye was announced as headliner.

First on the show: Mr Doodle. He did a project recently with Hellmann's Mayo and the creative agency VML. This was his smallest canvas yet. Mr Doodle is known for these intricate drawings on a mass-scale, but for this project, he showcased his talents on something out of the ordinary for him. A different type of canvas if you will... a jar of mayo. This collab went live for Easter, and we're here to talk about it. Thank you Sam Cox for joining the show.

Then we had Candice Drakeford, Creative Director at the WNBA, to talk about brands getting into women's sports, what good looks like, and what's still being left on the table. Their new campaign for the WNBA is released for the 30th anniversary of the league. They worked with ad agency Lucky Generals to talk about the creative work. In the W, a lot has changed, but a lot has not; we're here to talk about where the future of the WNBA and women's sports are headed.

Britton Upham, CEO of McGarrah Jessee joined us to talk about fixing the pitch process. He's been pretty vocal about it. We got into it. He brings with him 23 years of experience at McJ, 7 of those being as CEO.

And to close, WPP just won Wendy's media business in a multiyear deal that ties their compensation to actual business results. We broke it down LIVE on The Breaking & Entering Show.