Liquid Death Wants Your Pee To Cool Data Centers

Breaking and Entering Live Show | August 18th

Presented by Tatari

Supported by Tracksuit

Supported by Iab Creator Fronts

Happy Hump Day!

Pizza Hut dropped the Hut, 818 Tequila sponsors weddings now, BarkleyOKRP just made a banger campaign for the Warhol Museum, Vine is BACK (kinda), Ugg is partnering with art studens, Google is making political campaign emails easier to reach you, and a classic LG spot was our throwback ad of the day!

Keith Cartwright, Founder & CCO at CARTWRIGHT joined as our first guest to talk about an awesome initiative they are doing with Saturday Morning’s to bring advertising education to under-represented high school students in LA. We had a great conversation about their plan to open a community center, provide advertising education to these students, as well as how his career and experience has shaped his vision of the future advertisers.

Thomas Brazier, Co-Founder Carson + Doyle, Charlie Naus, Co-Founder Carson + Doyle, and Courtney Lewis, CEO at The Variable were up next. The Variable just acquired Carson + Doyle, a Gen Z focused agency. Fun fact, Carson + Doyle did the Breaking and Entering Brand guidelines back in the day! Check out that interview to see how the young agency plans to integrate into The Variable.

Finally, Andy Pearson, VP of Creative at Liquid Death joined the show to break down why they want you to send them your pee! Well, actually they don’t. It’s a campaign for their new collaboration with Garage Beers. We checked out their spot with Jason Kelce that promotes sending in your pee in order to cool data centers. This was such an awesome interview. It’s absolutely worth the watch as getting into the mind of one of the coolest creatives right now is so fascinating.

If you missed the show, check it out at the link above. And, we will see you tomorrow for the final show of the week at 12pm ET! Have a great rest of your Wednesday!!