[LIVE from Mirren]: Jacq Steele of Wieden + Kennedy on the Panic Pivot Trap, Grey's Gab Schmitt, Anomaly's Franke Rodriguez & Murder Hornet's Alex McGinnis, and Mirren's Brent Hodgins

Today is a special one. We're broadcasting live from Mirren in NYC — the sold-out agency new business and growth conference at 3 World Trade Center. 700+ senior agency leaders, 70+ speakers, two days of the most important conversations the industry is having right now. We set up shop on the conference floor. Three big interviews coming.

the 1st of the three:

First on the show: Jacq Steele, Global Chief Marketing Officer of Wieden + Kennedy and a 15-year W+K vet. Her Mirren Live keynote is "Fighting the Panic Pivot Trap" — the idea that when agencies start worrying about their pipelines, the instinct to become everything to everyone is almost impossible to resist. She breaks down how to reclaim authenticity, simplify the value prop, and differentiate by leaning hard into what you actually do best.

Then Gab Schmitt, Global Chief Creative Officer at Grey. We get into what global creative leadership looks like at one of the most storied networks in the business.

And to close: a joint conversation with Franke Rodriguez, Partner and CEO of Anomaly New York and Toronto, and Alex McInnis, President and Co-Founder of Murder Hornet. They just got off a Mirren panel together on new agency models — agencies built to be more efficient, more profitable, better positioned against what clients actually need, and priced for higher margins. Two of the most distinct independent shops in the business in the same room with us. We get into all of it.
This episode is Presented from Mirren Live.