Pinterest Goes Phone-Free at Coachella, Poppi's Jake Shane Ad, Coca-Cola's World Cup Film & Bagel Brands CMO Jessica Serrano

In the WORLD FAMOUS TWO MINUTE DRILL: Coca-Cola dropped "Uncanned Emotions" — the second film in its FIFA World Cup trilogy from WPP OpenX and Ogilvy — and they brought in real broadcasters Peter Drury and Luis Omar Tapia to narrate actual fan reactions; it's raw, real, and very Coke... RPA wins Acura's creative account away from MullenLowe – already the agency for parent brand Honda, so the family is back together. Poppi launched a new ad starring Jake Shane where he turns a middle seat into first class by drinking a Shirley Temple poppi – follow-up to their Charli xcx Super Bowl spot, same director, same vibes. And Alysa Liu, figure skating prodigy and one of Gen Z's most compelling athletes, is the new face of Sephora.

First on the show: Jessica Serrano, CMO of Bagel Brands. She was previously CMO of Dig Inn and held marketing roles at Taco Bell and Burger King. She once said she got into food because people gotta eat — but stayed because of the way people light up when they talk about their rituals with a brand. Mother of twins. First time on the show. We had a lot to talk about, one of the topics being the recent Einstein campaign for Valentine's Day where they made "broquets."

Then Xanthe Wells, VP of Global Creative at Pinterest, joins us on Zoom. She's a Board Member for The One Club for Creativity and worked directly with the legendary Lee Clow on his last major endeavor: TBWA\MAL FOR GOOD. She joins us to talk about Pinterest's phone-free activation at Coachella – a brand showing up at one of the most photographed events on earth by asking people to put their phones down. Bold.

And to close: Gutes Guterman, Co-Founder of Byline – the new editorial platform born from an appreciation for niche observations, sartorial sagas, deep cuts and deep dives. Byline is currently nominated for a Webby. We had Gutes on the show today to talk about the impact and editorial style of her online publication.

Then, of course, as we do on Thursdays, we wrapped by talking about our weekend plans. Notably, Geno has two tickets to the MoMA, but there is no confirmed guest. Only time will tell, and we'll find out on Tuesday if he finds someone to go with him. According to sources close to the matter, Ellie of Breaking & Entering is a backup option to bring along.