Ryan Cohen's Awkward $56B eBay Bid, Canva's Secret Drop & BBH's CSO of the Year

GameStop CEO Ryan Cohen made an unsolicited $55.5 billion offer to buy eBay this week. GameStop is worth about $11 billion. eBay is worth about $46 billion. When CNBC's Andrew Ross Sorkin and Becky Quick pressed him on how the math worked, Cohen said "the details are on our website" multiple times and at one point said "I don't understand your question." It became one of the more memorable TV moments of the year. We are starting there.

In the WORLD FAMOUS TWO MINUTE DRILL: Adweek dropped the Creative 100. Spirit Airlines officially ceased operations on May 2 after a government bailout fell through — 17,000 jobs gone, the last flight landed in Dallas at midnight. Fox dropped its World Cup ad. Ogilvy invested in NIL agency Article 41 and named co-founder Vickie Segar as its first-ever global chief sports and entertainment officer. And Zoom has a dedicated internal team — their own SWAT team — whose entire job is to keep the Zoom brand visible and well-described on ChatGPT and Gemini. Genuinely interesting strategy and genuinely a sign of where brand management is going.

First on the show: Canva's secret squirrel activation is revealed. Rafa Segri, Head of Creative and ECD North America at Canva, and Brian Siedband, Co-Founder and CCO of Quality Meats, join us to pull back the curtain on a campaign B&E got a sneak peek of. We're showing the assets live.

Then Samantha Deevy, CSO of BBH USA and Adweek's CSO of the Year. Under her leadership: 75% year-over-year agency growth, 75% pitch win rate, 18 new brands added including Arby's, Bacardi, Grey Goose, Patrón, and Goodyear, 27 campaigns launched in a single year, and a strategy team that tripled in size since she joined in 2023. She joins us to talk about the win and walk us through BBH's new Goodyear campaign.

And to close: Nate Skinner, Senior Director of Global Brand at Squarespace, joins us to talk about Renewwwal — the social-first series where Squarespace's fully in-house team redesigns iconic NYC small business websites and turns it into branded entertainment. No external agencies. Just a Super Bowl team doing daily social content about Luigi's Pizza and the East Village Meat Market.