Susan Credle, KitKat Heist, Emma Chamberlain x West Elm, Spotify New Strategy, New Creative Leader at Öpınıonated

We kicked things off with the WORLD FAMOUS TWO MINUTE DRILL. Notion dropped a new manifesto. Oliver McAteer made some observations about new business. Kalshi dropped some new ads. CVS Health (CVS Pharmacy) did a creative and media review. dentsu won Farmers Insurance. Lastly, Allbirds fled the nest and sold for $39M.

First on the show was LEGEND Susan Credle. She began her advertising career as a receptionist at BBDO New York, and worked her way up to Global Chief Creative Officer at FCB Global, and has been the Global Creative Advisor for Interpublic Group (IPG) since January 2024. But most recently, she is the honoree for the St. Lion of Mark at the Cannes Lions International Festival of Creativity 2026.

After we talked with Susan, we jumped gears to talk about Spotify (Spotify Advertising). Bridget Evans joined us on the show to talk about the latest updates to the music platform. They are rolling out carousel ads, sponsored playlists – designed to reach over 430 million free users in a more integrated way.

Tombras acquired Öpınıonated in January 2026. Ashley Davis Marshall has been appointed as Chief Creative Officer of Öpınıonated, soon to be named Tombras West. With her, she’ll be bringing a wide array of experiences – ranging from MARTIN* (prev. The Martin Agency) to Wieden + Kennedy. She’s led campaigns for Old Spice, Samsung, Facebook, and Adidas. She joined the show to discuss plans for Tombras, rooming with Craig Allen before she left New York, and more.

Next up, our very own Ellie McCarron got in the hot seat to test the boys on their Emma Chamberlain knowledge. Geno knew quite a bit. Jack? Not so much. Emma Chamberlain is launching a line of furniture with West Elm. Emma used to be known online as a thrifter, and has since propelled herself into mainstream celebrity status, with features from Architectural Digest.

Last? KitKat (Nestlé). There was a theft overseas over the weekend, where thousands of KitKats were STOLEN. The investigation is ongoing. No one was hurt, but so many KitKats are missing. The suspect(s) are still at large, and there is no probable cause at this time. Jack Westerkamp has been conducting research, finding sources, reading articles, and putting two and two together. He currently believes that the heist is a marketing scam! However, he asked Claude about it, and Claude thinks it’s a legitimate heist. So… only time will tell.

 Thx y'all