TBWA Global CCO Chaka Sobhani on the Titanium Lions, Kareem Rahma & Adam Faze on Keep the Meter Running, Ogilvy Singapore Crushes the One Show & Cannes Gets Stricter

Cannes is less than a month away and today's lineup could not be more fitting. Chaka Sobhani, Global CCO of TBWA and President of the Dan Wieden Titanium Lions Jury at Cannes 2026, joins the show. She led DDB Worldwide to Cannes Network of the Year in 2025. She has worked with McDonald's, adidas, Google, Disney, and P&G. Campaign UK named her one of the top ten creative leaders in the world for five consecutive years. Today we ask her what actually deserves Titanium, what the industry gets wrong, and whether a disrupt-or-die mindset applies as much to agencies as the work itself.

In the WORLD FAMOUS TWO MINUTE DRILL: Air Transat and Courage Montreal dropped "Tickets-Tickets" — a real-time campaign comparing the price of a single World Cup match ticket against the cost of flying directly to that country For the price of one game you could go live in the culture yourself Sharp, reactive, earned-first work. Instagram is launching Instants — a new disappearing photo feature combining elements of Snapchat and BeReal. Ogilvy Singapore's "Vaseline Verified" swept the One Show this week — a campaign that verifies authentic skin tone representation in online beauty content. Cannes Lions is tightening its entry rules this year — agencies say the new requirements add burden but most agree the crackdown on case study inflation is necessary. And Gerry Graf just became CCO of Joan.

First on the show: Nathan Monteith, Executive Creative Director at Highdive — part of the team behind two consecutive number one finishes on the USA Today Super Bowl Ad Meter and a key contributor to Highdive's Ad Age Small Agency of the Year recognition. He joins us to talk about Jeep and Captain America joining forces for America's 250th birthday.

And to close: Adam Faze and Kareem Rahma. Kareem built SubwayTakes — quick NYC street conversations turned into a cultural media phenomenon with a massive internet following. Adam is a Hollywood Reporter Top 50 most influential creator-economy figure who has produced hundreds of millions of views across short-form series. Together they built Keep the Meter Running — a long-form expansion of what SubwayTakes proved was possible. It is internet-native television. We talk about what brands can learn from all of it.