The B&E Show

On this episode of The Breaking and Entering Show:

Livestream-maxxing is taking over the internet, and brands are just now catching up. Adam Faze breaks down the phenomenon and what it means for the future of content. We also talk about Clavicular and his antics. Then: Publicis is winning twice as many pitches as WPP or Omnicom, McCann lands Kroger, and the HoldCo wars are heating up.

In the TWO MINUTE DRILL, we break down Wieden+Kennedy x Eli Lilly's Winter Olympics campaign, Mother x StreetEasy's love letter to New York, BBH's modernized Folgers revival, and Reformation's unexpected new face.

Then we sit down with LinkedIn CMO Jessica Jensen on AI content, creators, and what LinkedIn is becoming. We also talk about their new campaign "The Network that Works For You." David Shingy AKA Shingy, "The Digital Prophet," on what 30 CMO conversations taught him about the state of the industry. And TBWA ECD Katie Jensen on her Ad Age op-ed and the motherhood stigma advertising still hasn't dealt with.

If you prefer to watch on Spotify, please find it here:

The show will return next week. Every Thursday.