THE B&E SHOW

Hump dayyyyyy at the Breaking & Entering Show was nothing short of fabulous.

March 18, 2026

We kicked things off with the WORLD FAMOUS TWO MINUTE DRILL. We discussed the Publicis and Trade Desk beef, brand “microdramas” and branded entertainment, LeBron James in a new Beats x Nike ad, CoorDown’s “Just Evolve” campaign ahead of World Down Syndrome Day, and the latest British Airways ad by Uncommon Creative Studio.

Todd Kaplan, CMO of Kraft Heinz, joined the show to talk about the Kraft Heinz partnership with the NFL. They recently canceled their brand breakup between Kraft and Heinz, and they're unrolling new products in a $600M growth push. They're beginning the NFL partnership at the NFL draft in April, in Pittsburgh – which happens to be (maybe a coincidence, maybe not) the hometown of the brand Kraft Heinz. By coincidence, Kraft Heinz also shot a commercial in Jack's brother's backyard.

Next on the show was Katie Deighton. You know her if you work in advertising, and you've probably read her work. She's a reporter at The Wall Street Journal. She joined the show to deliver the State of the Advertising Union. We discussed agency structures, brand marketing, and in-house vs. outsourcing of creative and strategic talent. We got into Gap, hot takes, and brand entertainment do's and don't's. Barbie, Lego, Hershey's – all the good stuff and what it means for marketers in the future. Is this building brand equity? Driving more sales? Increasing brand favorability? Who knows? Katie knows. Tune in to hear her expertise.

Leanne Fremar joined us to chat all things JPMorganChase. They're luxurizing the credit card industry, one campaign at a time. They've been with Hailey Bieber, Michael B. Jordan, A’ja Wilson, Stephen Curry, Kevin Hart, and more. They're continuing to drastically change the space which was previously seen as a bit dull or boring. But JPMorganChase continues their efforts to make credit cards sexy. And (glaze alert) they're doing a pretty damn good job at it.

NEW SEGMENT ALERT!!!!!! THE GIRLS' ROOM!!!!!!! Hosted by Ellie McCarron, our spokesperson for all campaigns and creativity in this space. She brought to our attention some drama at the Oscar's including Misty Copeland and Merit taking shots at Timmy Chalamet. Reformation and the Seattle Opera House also joined in and had a couple great social posts as well as some unique email marketing. We don't hear about email marketing too much nowadays, but when it's effective, it's effective. And this one broke through the noise of those typical constant emails we're bombarded with.