THE B&E SHOW

Today is Thursday, which means we've wrapped our streams for the week. The team is heading to Austin tonight (for SXSW, but also to get a lil rowdy with CALLEN and also host a happy hour), so we'll see you with a LIVE FROM AUSTIN stream on Monday morning! Stay tuned.

In today's episode, we started with the 2 Minute Drill. There's a lobster on Wall Street, facing the Charging Bull. It was hosted by an AI company, with the pun OpenClaw at the heart of the stunt. "Tech bros just found out about experiential marketing." We went over Ad Age's list of interesting ad agency offices – a former church, a casket warehouse, and a place where all-time tv show South Park was created. Pretty cool. We found out Michael B Jordan has an ad agency. Delta's CMO departed. Swiss sportswear brand On selected Omnicom as their Media AOR. Omnicom Media has been on a heater.

Next, we got into the ring with Cat Ferdon, CMO of Coinbase, where she discussed (and we debuted) their new wild ad, which looks entirely like a video game – but they did most of the cool-looking costumes practically. Their in-house creative team (Joe Staples, Gareth Kay) were in "deep" partnership with Isle of Any (Toby Treyer-Evans, Laurie Howell) for this campaign's creation.

Uncommon Creative Studio was named the Design and Branding Agency of the Year on Ad Age's A-List, so we hopped in the car with Sam Shepherd and Lisa Smith as they were on their way to an undisclosed, secret, confidential location that they wouldn't spill the beans about. Sam Shepherd is the Chief Creative Officer at Uncommon NY, and Lisa Smith is the Chief Design Officer at Uncommon. They dispensed their wisdom upon us commoners, and we chopped it up for a bit before they got out at their stop. Sam and Lisa both are legendary in the industry, and we glazed them a bit for this reputation. Lisa is known for rebranding The Metropolitan Museum of Art to The Met – which hit kind of a sore spot for Ross, being as his recent date was at The M*t, that was hard to hear for him...

Kelly! Oh, Kelly! We talked with Kelly Gordon (AKA Kelly from LinkedIn), and she provided her insights on the platform – how to use it properly, how to get over cringe, and her biggest takeaways after using the platform for years and becoming a renowned LinkedInfluencer. She's a recruiter, and also debunked some of the myths about ghost applications, and the hiring process in general.

We switched out of our earthly costumes, and got nautical with the crew from INNOCEAN. Leslie Barrett (President) and Jason Sperling (Chief Creative Officer) joined us from a BEAUTIFUL ocean-facing window. Ohmygod we were so jealous. Seagulls flying, beachgoers laughing, and I think we definitely saw some dolphins leaping out from the waves. Quite glorious... But that wasn't even a fraction of our conversation. INNOCEAN was recently named #8 on the Ad Age A-List, and we discussed what it means to them to come from automotive advertising, to now infiltrating other market sectors – what value that previous experience provides, and what they've learned by absolutely dominating in their collective efforts thus far.

Continuing our nautical trend, the crew at Jellyfish ( joined us LIVE in our STUDIO to chat about their cool tool for marketers (https://www.contextentrypoints.com/). Give it a look, it's seriously dope. John Dawson and Mickey Goldstein created a new concept called Context Entry Points, which builds on the classic marketing idea of Category Entry Points – the moments that make a brand come to mind when people are deciding what to buy. They argue that brands need to understand how AI models like ChatGPT and Gemini surface recommendations to the public.

We rounded out the show by concluding our outro and finalizing the stream. Nuff said. We'll be at SXSW this weekend, and we'll be live on-the-ground, with that stream premiering on Monday. Catch ya then, y'all.

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