THE B&E SHOW | M

Happy Thursday. It's the last stream of the week, which means we got rowdy at our office down in the heart of the Financial District of New York Friggin City.

We started off today with our WORLD FAMOUS TWO MINUTE DRILL™. Wendy's is looking for a new media agency; Publicis Groupe's Spark Foundry was the longtime incumbent, but they've declined to participate in the pitch. Dua Lipa is joining forces with Nespresso as their new Global Brand Ambassador, alongside George Clooney. Charlie Sheen is in the press again for hot butts (an old cigarette ad that resurfaced from Parliament Cigarettes – a Japanese cigarette brand). David Bar is fighting back against claims that they are falsely advertising their calorie count by saying... no, they are advertised correctly. Skittles made a gaming flute for gaming.

Ross Martin, President of Known, joined the show to discuss the McDonald's All-American Games documentary. Known has been on a hot streak; they earned a lot of press for their award-winning billboard with Stephen Curry literally shooting the moon in Los Angeles. We chopped it up with him, and he and Geno got into a little brawl in the beginning of the segment.

Next up, the agency Main Character has come to life – and is now PLAYABLE ;) Founded by Stacey Gersten and Courtney Worthman, they are especially focused on actually getting celebrity deals done. They know the ins and the outs. They've done over 20 Super Bowl campaigns, and have more than 20 years in the space. They joined us for their FIRST LIVE PRESS INTERVIEW. We talked about celebrities, influencers, and everything in between – including how brands can effectively use these personas in their advertising and marketing efforts.

Move over Safdie Brothers. The McKelvey Ad Brothers are making waves in the marketing industry. Nike and Beats just dropped the Powerbeats Pro 2, and tapped on MIRIMAR (helmed by the McKelveys) to make the spot with LeBron James. LeBron's out there golfing, getting heckled from every direction (including by the grasskeeper). It's chaos and it works.

Kendra Barnett, Reporter at ADWEEK, broke down the beef between Publicis Groupe and The Trade Desk. There was some stuff that went down; we talked about the straw that broke the camel's back. Jack and Geno compared it to when you're in a bad relationship, and you're already looking to break up with the other person, and they do something small like leaving the dishes out, and that's when you end it. It's not BECAUSE of the dishes, but there was a lot of built-up resentment that led to that breaking point. All things come back to love and dating. All is fair in Love and Advertising, as said by the great Leo Burnett... Or was that Lee Clow? Who knows?

To close the show, we concluded that this was the first FLAWLESS stream. Shoutout to the production crew, as well as our dazzling hosts GENO SCHELLENBERGER and JACK WESTERKAMP. We'd be remissed if we didn't thank our guests as well, so thank you to Ross Martin, Stacey Gersten & Courtney Worthman, Luke McKelvey, and Kendra Barnett. We appreciate all y'all's time.

Until next time. Cheers, fam, and bottoms up this weekend.