THE B&E SHOW | March 11, 2026

We started with the 2 Minute Drill, as per usual. Playboy has a new Chief Brand Officer, Guinness did some really cool work timed with the Premier League. mind uppin the chune bruv?? That ad was fire, and it was Campaign UK's Ad of the Day, made by VML UK. Budweiser made cans for the brand's 150th anniversary (also in time with America's 250th (woah, they could do something epic). B Dubs made an espresso proteini drink... And DraftKings hired Translation and Rosewood Creative, per Ad Age.

We spoke with Thom Glover, Founder and Chief Creative Officer at American Haiku. They recently acquired Basement Freaks, who did a thought-provoking, world-changing campaign for Mozilla to promote a human-first future. The work was sick, and American Haiku was recently named Ad Age's Newcomer Agency of the Year. Full circle moment because we spoke with Greg Hahn (Co-Founder and Chief Creative Officer at Mischief), and he had some advice for Thom and American Haiku. Thom also is an Emmy-nominated creative director and writer, and his agency has been working with brands like New Balance, Yahoo, Away, Chase Sapphire, and Sakara.

We then went to the Gen Alpha Expert Casey Lewis to get the lowdown on the youngest generation. She discussed their consumer habits, interests, and cyclical trends. She's got a really popular newsletter called "After School" where she breaks down all these topics in even more detail, and she's got tens of thousands of readers.

Brett Dashevsky, Founder of Creator Economy NYC, joined the show to talk about IRL vs. URL events. He's been developing his organization to get creators connected with each other, learning from each other along the way. He brings together markets, creators, and hosts events and conversations to talk about where the industry is headed.

Lastly, but certainly not least, Michelle Blaser, longtime friend of the program, joined the show! She is the author of The Pollinatr, a Substack newsletter focused on how brands connect with culture and stay relevant in fast moving moments online. She has been a key supporter and advocate for Ross's dating life, and in this interview, she gave the advice about "banana bread baddies." That's the hook, you gotta watch the show to learn more about the triple B's. You don't wanna miss it (Thanks Michelle, –Ross).

Post-show, we talked about Bushwick DJ's vs. Park Slope Podcasters. See ya tmrw gang.