THE B&E SHOW | MARCH 24, 2026

We kicked off The Show with the WORLD FAMOUS TWO MINUTE DRILL™.

Today's topic roulette includes the LA28 Olympic & Paralympic Games Look of the Games. 2028's Look for the Olympic and Paralympic Games are inspired by Southern California's legendary superblooms; tt blends the deserts, valleys, and cliffs. More on LA28 later.

Digital creator Tony P (Tony Polcari) did a fake d*ck reveal in collaboration with golf apparel brand TravisMathew – people are calling it one of the most clever and on-brand influencer partnerships in recent time.

Ads are coming to Apple Maps… Nuff said. WOOOOH!!!

KFC’s latest spot in their “Believe In Chicken” campaign has been released; the work was created in partnership with Mother London. This is one of my favorite campaigns (Ross speaking here) – I fell in love with the campaign when I saw the “BELIEVE IN CHICKEN” spot in a London cinema in 2024. Mother continues to Mother with this one. cc KFC UK & Ireland

To round out the WORLD FAMOUS TWO MINUTE DRILL, we discussed Fast Company’s Most Innovative Companies list. Breaking and Entering Media did not make the list.

To commence our trifecta of guests, Shane Hegde (CEO of Air), a creative ops platform joined The Show IN-PERSON! Shane is a longtime friend of the program, and at Air, they recently took a full-page NYT ad, with a handwritten manifesto from Shane myself. The first line of the manifesto was “AI would never smoke a cigarette with you.” This piece of creative + the social videos released earlier today round out their recent creative campaign, championing Air as the go-to hub for creatives to harness AI technology and use these tools to their advantage. The New York Times

From JFK to LAX, Alex Center (Founder of CENTER) joined The Show to talk about the Look of the Olympic and Paralympic LA28 Games. Alex is not directly affiliated or involved with the branding for 2028’s Games, but he is an expert in design, so we turned to him for his honest opinion. (He is a Professor at SVA Masters in Branding.) He didn’t hold back, and he brought up some points as to why he thinks this could have been a stronger branding opportunity for the Games to prove themselves. They went with a malleable design language, and this is particularly one of the reasons Alex thinks it’s weak. There’s nothing that makes it instantly recognizable in his eyes. The branding is inspired by the geographies of Los Angeles. They did an infinite loop, comprising 13 patterns the team is calling blooms, each one a different nod to the people, life, and culture of Los Angeles. The design was created by LA28 in-house in collaboration with 7 (SEVEN) other design agencies. What do you think?

And for the trilogy in today’s chronicles, Amy Rodgers (Head of Content at WARC) joined The Show to talk about the WARC Awards. The WARC team builds some of the most respected effectiveness rankings in the industry – aggregated from various award venues and feedback streams. She oversees content at the WARC Awards, and today we broke down (with Amy’s help) what campaigns / brands / agencies actually win, and what kind of work stood out this year.

Then, we had some fun with our latest feature: the producer cam. Ross Yenerich and Ellie McCarron got into a bit of a kerfuffle behind the screens – now entirely viewable to our audience. We saw Jack Williamson and Quincy Marks horsing around in the back, too. So, going forward, no more tomfoolery from the backrooms from the Production Crew. Lock in y'all.

See ya tmrw AdFam.