The only ad news you need to know this week

CANNES ALERT!

After this we’ll stop talking about it unless of course we feel like talking about it more at some point.

The dust of Cannes hath settled and the big big winners were AXA and Publicis Conseil for their campaign, 3 Words, which reforms insurance policies to recognize domestic violence as a risk and help the women and children who are its victims. Then the other big big winner was FCB Chicago and their campaign “Caption with Intention” which they worked on with the Chicago Hearing Society. It pretty much makes captions that are actually valuable and demonstrate different tones, voices, feelings, emotions, etc.

One major story coming out of Cannes was the agency DM9 admitting to using some faulty testimonials/news reports for their case study. They were pretty much like “yo, this was kinda an AI issue but we messed up”. And then their CCO and President Icaro Doria stepped down because of it. One thing we’re looking at over here in HQ is what Cannes’s’s’s’’ response is going to be? If anything at all? There’s a sentiment that this isn’t necessarily the first time there’s been suspicion that a case study wasn’t 100% accurate.

OMNICOM AND IPG ARE GONNA MERGE!

They passed all the regulatory BS which means it’s gonna happen. Shit’s about to go down.

Speaking of massive companies, Ogilvy laid off 700 employees this week and disbanded the Global DEI team. That shit sucks and we hate having to talk about it, but this means there’s a lot of super talented people that are looking for jobs so keep that in mind if you’re hiring.

BEER MEETING OF THE MINDS

The National Beer Wholesaler Association is calling a meeting of the minds in Q3 with the biggest beer brands to figure out why beer sales are dipping so much. The idea of a “meeting of the minds” is my favorite thing ever. I wonder if they’ll do it in an undisclosed location. While some suggest that young-ins don’t drink beer anymore, others are suggesting that maybe it has to do with challenger brands taking more market share.

One example of these challenger brands is Garage Beer, which is backed by the Kelce Brothers. With that, let’s head over to the CREATIVE CORNER!

CREATIVE CORNER!

• The Kelce brothers beer brand “Garage Beer” created a summer edition package that includes their beer and sunscreen that Justin Thomas (golfer) is partnered on. The sunscreen is called Wear SPF. And it’s SPF 50. Love that.

• Heinz Mustaaaarrrrdddd finally came out. It’s Chipotle Honey Mustard flavored. If anyone buys it lmk.

• Rocket Family Mortgage hosted free family photography sessions for LGBTQ+ families and the Motor City Pride Parade as part of their campaign to bring everyone home. If you remember, they had the Super Bowl ad that was to the tune of “Country Roads Take Me Home” and cut to the stadium singing the song.

• Blue Moon put out a new ad with the orange garnish as the main character alongside Colin Jost, whose production company worked on the ad as well. Adam&eveDDB was the creative agency there.

• JCPenney threw a $10,000 wedding for a couple in Venice, CA in response to Jeff Bezos throwing a massive wedding in Venice, Italy. They outfitted the couple in all JCPenney clothing.

Okay that’s it see ya.