THE ST. PATTY'S DAY EDITION OF THE B&E SHOW

We got into it, and we'll keep getting into it.

March 17, 2026

While all our Irish friends were out housing Guinnesses at the local pub, we were hosting the ST. PATRICK'S DAY EDITION OF THE BREAKING & ENTERING SHOW. Work hard, play hard. We'll have some Guinness later.

We kicked things in-person with Matt Repicky, SVP and Chief Brands Officer @ Tailored Brands, which owns Men's Wearhouse. Geno and Jack came in spiffy with their nice suits and green hats, only to be outdone by Mister Matt, absolutely outfit-mogging them both.

He joined us for the World Famous Two Minute Drill; where we talked about Taco Bell Live Mas; Burger King's firing on the King (you're the King now); Land's End first CMO hire; JCPenney launching "The Other Paris Runway" in Paris, Texas; and McDonald's UK collectible cards launch – which took me back to my Pokémon days.

We then talked with Matt about the latest Men's Wearhouse campaign – tapping into comedy in anxious consumers. He dropped some real insights as to why they're leaning into comedy, and the new casual clothes that Men's Wearhouse is pushing to their peeps.

Then we slid over to Marvin Chow, VP Consumer and AI Marketing @ Google, the Appointed AI General. Gemini is doing a lil collab with the college basketball tournament™ where you can make predictions on who is going to win the college basketball tournament™. We hope to see a perfect bracket from Gemini this year. The odds are only 1 in 9.2 quintillion, so good luck to the Gemini team. And thanks for the time, Marvin.

Then we had Zach Canfield (ZACHY ZACH!!!!) on the Show to talk about his latest product launch. We know what you're thinking, the person we predicted-to-be-President of GS&P started his own product? Yes, that's true. And yes, he started a supplement brand to help you live longer. Death is inevitable, and so is meeting the Grim Reaper, but why not delay your meeting with him? That's what Zach's brand aims to do, and that's their positioning.

A team in Dallas is making waves with their latest content, trolling the corporate overlords who run the world. They're making b2b content for their brand Verso Jobs, but it's so cleverly disguised, that most people just follow them for their comedy. They're doing something really cool here, and we talked with them about their plan going forward. P.S. Sometimes locking someone in a shed can yield extremely high social results, but this is purely anecdotal. (Do not try this at home.)

Natalie Wills joined the show!! She's the SVP Marketing at Expedia Group. They've recently launched a campaign at hotels . com. We talked about their brand equity, the importance of their name, and how simple their marketing should and needs to be. It's literally in the name... hotels . com. That's it. They brought this work in partnership with Mischief @ No Fixed Address. Headphones, chicken fingers... these things aren't what they sound like. hotels . com is a hotels website. Simple as that. Great insights from Natalie Wills.

Lastly, and certainly not least, Zach Roif came on the show to discuss Mother's latest campaign with Uber, where they leaned into the Irish eXit for UberX. Once again, simple as that. A copywriter's dream. The campaign is IN the name for the idea. Irish exit with UberX. They brought this to life with Maura Higgins, someone who could run you over with your car and you wouldn't be mad at. She's just got that kind of energy to her. She was the perfect actress for this one. It was meta, as a good amount of Mother's work is, and she actually irish exit-ed the shoot mid-commercial. The campaign was brought to life in 6 weeks. Zach gave us approximately 6 minutes of his time before pulling off an Irish exit of his own. Very clever, and very Mother of you, Zach. Thanks for coming on.

We then chatted the Oscar's, Ellie gave the lowdown on Sinner's, and Ross threw some shade at Marty Supreme. Geno pointed out that while Marty was more popular publicly, Sinner's clearly won the critic vote – JUST LIKE THE SUPER CLIO VS. THE AD METER. What. A. Genius. This guy breathes advertising @geno_schelly