What You May Have Missed Last Week

Happy Monday,

Last week was wild. New agencies. Leadership moves. Fresh campaigns. But the through-line between it all? Reinvention. Everyone’s either rebranding, re-hiring, or shifting roles before the next big moments. Both brands and agencies are trying to stay ahead of this rapidly changing landscape. Here’s the news you may have missed last week:

MONDAY, OCTOBER 6

• Manscaped enters the Super Bowl, among others (Sazerac and Grubhub) – as tracked by our Big Back Super Bowl Tracker (https://adage.com/agencies/accounts-in-review/aa-manscaped-creative-super-bowl/)

• Cracker Barrel breaks up with their design agency Prophet after logo redesign (https://adage.com/brand-marketing/food-beverage/aa-cracker-barrel-prophet-relationship-ends/)

• Creative Corner: Indeed x 72andSunny

• Creative Corner: HyVee x Jackson&Moran

• AMP Agency BREAKING NEWS (https://www.linkedin.com/feed/update/urn:li:activity:7381008521817079810)

• WHO WON THE WEEK

5. Terri & Sandy (Amy Ferguson new CCO)

4. VML (Taki’s new business)

3. Mirimar (Beats work)

2. Mischief (Verizon and JCPenney work)

1. GS&P (Amex new business)

TUESDAY, OCTOBER 7

• Alex Cooper launches Unwell Agency (https://www.campaignlive.com/article/alex-coopers-unwell-launches-multi-year-partnership-google/1935066)

• Michelle St. Jacques is leaving Molson Coors (https://finance.yahoo.com/news/molson-coors-reshuffles-leadership-team-102100138.html)

• Geico’s new CMO: Arianna Orpello (https://www.adweek.com/brand-marketing/geico-hires-goldman-sachs-exec-arianna-orpello-as-cmo/)

• Creative Corner: Spotify does a sequel for SpreadBeats (https://www.adweek.com/creativity/spotify-drops-an-album-just-for-marketers/)

• Jack and Geno interrogated Christi Geary about the AMP merger (https://www.linkedin.com/feed/update/urn:li:activity:7381431894908915712)

WEDNESDAY, OCTOBER 8

• Papa John’s creative review (https://adage.com/agencies/accounts-in-review/aa-papa-johns-creative/)

• Domino’s rebranded (https://adage.com/brand-marketing/food-beverage/aa-designers-takes-on-new-pizza-hut-logo/)

• Pizza Hut new logo (https://adage.com/brand-marketing/food-beverage/aa-designers-takes-on-new-pizza-hut-logo/)

• Creative Corner: LeDecision (https://adage.com/brand-marketing/food-beverage/aa-lebron-james-decision-hennessy/)

• Today’s Top Ad: Uber by Mother USA (https://www.linkedin.com/feed/update/urn:li:activity:7381783629573742592)

THURSDAY, OCTOBER 9

• Delta Airlines review (https://adage.com/agencies/accounts-in-review/aa-delta-air-lines-media/)

• WPP Media NA CEO Sharb Farjami is stepping down (https://adage.com/agencies/media-agencies/aa-sharb-farjami-leaves-wpp/)

• Creative Corner: Standard Practice – Demolition Derby (https://www.breaking-entering.com/articles/why-an-ad-agency-drove-a-92-cutlass-into-a-boulder-demolition-derby-8t9cl) 

• Creative Corner: Citi enters credit card ad wars (https://adage.com/creativity/campaigns-commercials/aa-creative-ads-today-adidas-citi-cuisinart-kia-new-berlin-public-library-nhl/)

• Today’s Top Ad: Standard Practice – Demolition Derby (https://www.breaking-entering.com/articles/why-an-ad-agency-drove-a-92-cutlass-into-a-boulder-demolition-derby-8t9cl)

• Jack and Geno hunted down SVP and GM of PayPal Ads (https://www.linkedin.com/feed/update/urn:li:activity:7382105547988332544)

• We infiltrated the Barbarian intern slack channel (https://www.linkedin.com/feed/update/urn:li:activity:7382172102369468416)

• Jack and Geno went to Amsterdam (https://www.linkedin.com/posts/breaking-entering-podcast_we-are-in-amsterdam-why-are-we-in-amsterdam-activity-7382398956246323200-92hW?utm_source=share&utm_medium=member_desktop&rcm=ACoAADXhhTYB4AiksAZIPGZP43bFP3zeUH8Goak)

FRIDAY, OCTOBER 10

• The Culture Corner (https://www.linkedin.com/feed/update/urn:li:activity:7382399557663547394)

• VML lay offs start in NA (https://adage.com/agencies/aa-vml-layoffs-north-america/)

• Lay’s package redesign (https://adage.com/brand-marketing/food-beverage/aa-lays-logo-packaging-redesign/)

• GM CMO change (https://adage.com/brand-marketing/aa-general-motors-cmo/)

• Creative Corner: Gusher’s made a film (https://adage.com/creativity/work/aa-gushers-fruithead/)

• Creative Corner: VaynerX – live shopping summit (https://fox2now.com/business/press-releases/cision/20251009NY94067/vaynerx-hosts-first-ever-live-shopping-summit-in-new-york-city-marking-u-s-inflection-point-for-global-retail-trend/)

• Today’s Top Ad: HT40 Foundation’s Shoulder Check by Droga (https://www.linkedin.com/feed/update/urn:li:activity:7382508985343512576)

SATURDAY, OCTOBER 11

• Memes (https://www.linkedin.com/feed/update/urn:li:activity:7382866431928954881)

See y’all in a couple hours with the 60-second news!

Your Editor-in-Chief,

Ross Yenerich